Note: The calendar below represents WEO Schedule as well as member events (must meet the criteria on the right), and other events of interest to our audience.
Event Details
Tuesday December 11 2007 Time: 05:45 pm
Event: WEO - 21 Techno-Savvy Secrets
Tuesday, December 11th Agenda for all meetings: 5:45pm Registration opens, Program begins at 6:10pm Dinner Program: Members $25 early registration, Non-Members $35 (Early registration deadline Thursday 5pm prior to event)
Liz Goodgold presents DUH! Digital Marketing 21 Techno-Savvy Secrets to Grow Your Business
Welcome to the 21st century where the customer is king.and queen. Today's top marketers know that I-pods, laptops, Blackberries, and cell phones have forever changed how we do business: your customers determine if they will listen to you, how they will respond, and most importantly, let you know their opinions about you. One-way marketing communication is over!
BUT, that doesn't mean you can't create a meaningful relationship with your customers. In fact, the new technology finally allows you to build an even stronger bond between them and your brand if you follow the new rules of marketing.
Come listen to Liz as she pulls back the confusing curtain on the new technology and shows you:
How to Build a Web 2.0 Website - Today's web visitors aren't looking for an electronic brochure. Instead, they are seeking to experience your brand and enter into a meaningful dialogue. Learn how to bring your site up to 2007 and beyond standards.
The Truth About Search Engine Optimization - Businesses will spend over $8 billion in 2007 on buying keywords, but what does that mean and how can it work for you? Uncover how to use search engine queries to name a product, talk about your industry or even promote yourself.
How to Embrace I-poding - Those Apple ear buds are everywhere, but is anyone listening to your brand? Have you discovered how to leverage this new device or even how to program it? Discover the simple secrets that will have everyone buzzing.
Creating 2-way Communication - It's time to stop shouting at your customers and instead start listening to them. Learn how even small companies can steal the ideas of the big boys to create contests, host "user generated content", maximize feedback, and even encourage straight talk about your brand.
Maximizing Your Email Campaigns - The average person receives 670 emails per day; how is yours going to cut through the clutter? Find out how to use subject lines, preview panes, hot zones, images and hot links to your advantage.
Entering the Video World - Not all videos are made by teenagers for teenagers. Knowing how to use short videos to educate, inform, and entertain can become the cornerstone of a successful marketing campaign. Learn the do's, the don'ts, the why's and why not's in this fun, yet important growing medium.
* Must be a member in good standing (membership dues current)
* Must be a business event that WEO member is sponsoring or an active participant.
* Must be an event which is in line with the WEO mission.
* Must offer WEO members a minimum of 10% tuition discount. (15% would be encouraged)
* Complete description of event submitted 2 weeks prior to desired posting date. Description 100 words or less. An active link will be provided to your website for more information. Information will be posted "as-is". No editing provided.
Click here for the Member Event Request for WEO Calendar Posting. Please email Layla Bauder if you have any questions.
Disclaimer: WEO reserves the right to decline posting any event that does not meet the above criteria.
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